How The New Normal Has Changed Our Views On Personal Finance

Marc Primo Pulisci
3 min readAug 2, 2023

Instead, professionals were predominantly making job transitions — often leaving well-paying but time-intensive positions to pursue jobs that offered less pay but more autonomy. Along with that shift is a new normal in how people manage their personal finances.

Rethinking the Value of Emergency Savings

Before the new normal, many of us might have treated emergency savings as an optional financial goal. However, the pandemic showed us just how crucial it is to have a safety net in place. The sudden job losses, reduced working hours, and business closures sent shockwaves through households, leaving many unprepared to handle financial emergencies.

Perhaps, the challenges can be attributed to the sudden advantage of time, peace, and quiet the pandemic has brought to work-from-home workers. Many employees concluded they want to work fewer hours or in distinct, hybrid methods to enjoy more flexibility in their jobs, work less exhausting hours, or even shift to a new career. It is obvious enough to state that more employees are seeking more control over their time and working conditions, given the pivot in how everyone was forced to embrace post-pandemic. The problem is that many also may not want to give up life’s conveniences and aren’t that prepared to make at least some financial sacrifices that can jumpstart good savings management.

Even though each person’s financial position is unique, experts advise having at least a few months’ worth of living expenses, including rent, utilities, and other needs, in an emergency savings account. The general rule of thumb is that you should always have three to six months of expenses in cash savings to secure yourself for future fiscal challenges.

Remote Work and the Changing Financial Landscape

Of course, the remote work revolution still raises concerns about work-life balance and potential tax implications. People are now seeking expert advice on optimizing their home offices, understanding tax deductions related to remote work, and safeguarding their mental well-being in this new work environment.

However, the volatile nature of these markets only highlights the importance of diversification and risk management. Investors are becoming more cautious and seeking guidance to balance risk and reward in their portfolios.

There’s no question how the significance of identity and trust stand as pillars of today’s financial ecosystem. More people are eager to participate in the digital economy. Still, to do so, consumers and service providers must successfully establish their identities through know-your-customer (KYC) protocols.

Nonetheless, the convenience and accessibility of Fintech have led to a proliferation of budgeting apps, investment platforms, and robo-advisors that cater to varying financial goals. As a result, financial institutions are also adapting to this trend, offering enhanced digital services and customer support.

Prioritizing Mental Health and Financial Well-Being

The new normal has taught us the value of holistic well-being, where mental health plays a vital role. Financial stress can significantly impact mental well-being, leading to anxiety and other psychological issues.

In response, a growing emphasis on financial education and awareness of mental health’s impact on financial decisions have risen from out of the woodwork. More individuals are learning to cope with financial stress through mindfulness practices, seeking professional financial advice, and building communities to share experiences and knowledge.

While present times have reshaped our views on personal finance, prompting us to prioritize financial preparedness, embrace remote work opportunities, rethink investment strategies, and leverage digital financial tools, being informed about how financial management evolves is critical. As we continue to adapt, seeking professional guidance and maintaining a holistic approach to our financial decisions can do more than save three months of your salary in the bank. After all, navigating these uncertain times with confidence might be the only way to build a more secure future for ourselves and our loved ones, no matter what disruptions may come.

Originally published at https://www.marcprimo.io on August 2, 2023.

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